What Does "Content Is King" Mean In SEO?
In the universe of SEO services, many people will tell you that content is king. What does it mean, though, especially in an SEO context? When thinking about the primacy of content in your SEO efforts, keep these three issues in mind.
Quality Content Is Quantifiable
A major premise of most modern search engines is that mathematical analysis of language allows search providers to quantify the quality of a web page's content. You don't need to focus on the numbers because companies like Google won't tell you what they are anyhow. However, you should focus on the basics of quality writing. From proper comma usage to avoiding run-on sentences, search systems reward websites that avoid basic grammar disasters.
Likewise, you'll want to get the nuts and bolts down. Avoid spelling errors at all costs. Similarly, avoid common word choice slip-ups like effect versus affect and their versus there.
Relevance and Expertise
When people use search engines, they want to find expert-written and relevant content. If somebody is looking for information about an evaporation leak sensor on a 2013 Hyundai Sonata, they're looking for something very specific within the automotive segment. The search engine wants their users to depend on it so the results pages are heavy with appropriate content.
Our person trying to figure out the sensor problem, for example, doesn't want pages that broadly talk about sensor systems in cars. They want information about fixing the issue their car has.
When you create SEO content, you should usually focus on solving a problem or answering a question. Generalization might be okay for huge websites that don't need to attract visitors through search. For everybody else, quality content is the enticement that attracts search engines and visitors.
Strategy
You don't want to just blast content into the world. Even if it is high-quality and specific, the larger content base needs to be coherent.
When a search bot examines a website, it has to make sense of what the website is about. A latent semantic search is a common tool for this purpose. Essentially, the search engine will piece together the general themes of a site by quantifying how the different words on it relate to each other. For example, the words car, automobile, truck, and SUV all are variants of vehicular concepts.
If a site has many loosely related to totally unrelated concepts, the search engine will question whether it has a general theme. You want to build your content around a strategy. A personal injury law firm, for example, might create services and blog pages that project authority regarding injury claims and lawsuits.
For more information on SEO, contact a professional near you.