If you want to keep driving traffic to your website and bring in customers, you need to make sure you keep on top of SEO trends to help you bring in traffic.
SEO Trend #1: Mobile Accessibility
Access to webpages on mobile devices is now the norm, which is why you need to make sure you prioritize your mobile device user experience. It is vitally important that your website is mobile-friendly. Websites format a little differently on a mobile device than they do on a computer.
Search engines are paying more attention to mobile sites instead of desktop sites, so if you want to rank well, you need to focus on your site's mobile side. Remember that with a mobile site, simplicity is the key to functionality.
Take some time to review all your pages and make sure they are easy to navigate. You may have to resize images and text to get everything to flow well. Keep in mind that your mobile and desktop experiences don't have to be the same.
SEO Trend #2: Focus on User and Search Intent
It is important to make sure your website is focused on people's search intents and behaviors. Just because you have focused on this before doesn't mean you are set. User search intent and behavior change over time, so you want to evaluate how your website is meeting user intent.
Work to optimize your content so that you are answering questions that people have. Create new content that will be helpful to users who are interested in your business. The more valuable content you write that is targeted towards people's needs; the more successful your business will be.
SEO Trend #3: Analyze User Behavior
Search engines pay attention to how people interact with your site once they are there. They analyze user behavior and use that to help drive rankings. You will want to pay attention to how people behave on your site – how long they spend on each page, what pages they click on, and how they use your site.
By analyzing user behavior and building your website to keep users engaged on your site for a longer period, you will increase your site's ranking and increase engagement, which should translate to actions that benefit your website and your business.
When it comes to SEO in 2021, mobile accessibility needs to be on the top of your list, as the mobile experience has becoming more important to search rankings. Next, you need to focus on making sure your content meets user's search needs and analyzing user behavior on your website. This will help your website rank and help you meet your user's needs.