One of the first questions you'll probably hear when you go to a digital marketing company for advice is, "What sort of social media presence do you have?" As the conversation advances, you'll also start to discuss how to use your social media presence to market your company better. Here are four things a digital marketing agency will likely encourage its clients to consider doing on social media.
Collecting Customer Data
Social media feeds are a free supply of nearly inexhaustible customer data. You can scrub feeds from followers to determine what's trending, who's unhappy, and how big the conversation currently is. Combined with a good analytics package and a decent data dashboard, this sort of information can rapidly be converted into reports that will drive decision-making.
Producing Engaging Content
Something has to go on every feed you control. If you want people to care about it, though, it ought to be engaging enough to make them subscribe. Provide tidbits and facts that are relevant to your sector without being sales-y.
You'll also want to develop a content posting schedule. This can be accomplished using pre-packaged posts, such as seasonal ones. You can use automation software to send these posts to your feed, producing a sense that you're regularly updating the feed with friendly and fun content.
Integration with Other Digital Marketing Work
A digital marketing company can help you create a whole internet ecosystem. This means you might have several social media feeds, a couple of websites, a forum, and an online store. Your social media feed should act as a traffic cop for visitors, giving them directions to different properties where they can engage with your sales pitch.
This can be accomplished by embedding links in your social media posts. Suppose your company invests a lot of effort into one feed. You might post cool product photos to that feed, and then you can use links to bring interested visitors to the online store, for example.
This might seem distinct from digital marketing work, but it's not. Instead, social media is a superb tool to connect with customers. If someone is expressing anger at your company or brand, for example, a representative from your company can contact them, learn what's going on, and offer to make things right. You can conduct most of the difficult part of the process in private message chats, but you should also perform some of it publicly so folks can see who is going the extra mile.
To learn more, contact a digital marketing company.