When it comes to having a successful online presence, content is king. Digital marketing is not about running traditional advertisements; a large part of digital marketing is about creating content that will drive people to your website in the first place. In order to do that, you need to have a solid model and plan for creating great content.
Step #1: Hire In-House Writing Staff
First, you need to build an in-house writing staff. Sure, you may have some members on your staff who are able to write an article once a month while having other duties. However, if you want to have a large online presence, you need to be creating content on a daily basis. You need to be writing blogs, creating newsletters, and writing engaging Instagram captions.
In order to meet all of these needs, and really build your online presence, you need an in-house writing staff. You need in-house employees who are dedicated to writing, and who can edit and clean-up any outside writing that you purchase to fit with your brand's image.
Step #2: Use Subject Experts
Second, you are going to want to use subject experts who can really write deeply on the content that is associated with your business. They are going to be able to offer a different level of expertise than anyone else will be able to offer. Also, using someone who is recognized as a leader in the industry can really help increase the validity and authority of your blog with the real people who visit it.
Step #3: Outsource to High Quality Freelancers
All of your content doesn't have to be created in-house. You can also hire outside freelance writers to create engaging content for your business. You can find freelance writers who can create basic evergreen content for your site or who can offer subject-level expertise in-depth articles for your site. It can be nice to bring in fresh voices and support for your content creation.
Step #4: Seek Guest Blogs
Next, you can seek guest blog posts. You can see if you can get other businesses or industry leaders to submit guest posts to your blog. Some businesses may be willing to exchange guest blogs on each other's sites, and others may want payment for a guest blog post.
Step #5: Plan Ahead
Finally, make sure you are planning ahead. You should be creating content for one month to three months from now, not for tomorrow. Creating as much content as you can for the future and scheduling when that content will post will allow you to jump on a trending topic and quickly add to your overall content offerings.
If you want to get ahead online, you need to create great content. You need a plan for creating great content. You need an in-house writing staff with subject experts, you need to outsource to high-quality freelances, you need to get high-quality guest blogs, and you need to plan and schedule your content ahead of time.
For more information, contact local SEO professionals.