If you live in a city or town with a large population that speaks a language other than English, you've probably picked up a few words from the other language over the years. But you might not know quite enough of it to be effective at marketing to these individuals. If you own a business in a bi-lingual city but are still only selling to customers who speak English, you are missing out on a huge opportunity for growth. Here are some tips to keep in mind if you want to reach out to a more diverse customer base and expand your company in the process.
Create New Signs
If you own a store front or any place of business that the public can walk into, the first thing you should do is make sure the entire store is more welcoming to those who speak your local foreign language. You might consider changing all of your promotional materials and tags so that the information is written in both English and the local foreign language. Consider posting a sign at the front of your store specifically stating that speakers of a certain language are welcome. As these customers walk in and have a good experience with you, word of mouth will slowly start to spread within their community.
Hire a Marketing Expert with Experience
If you want to start creating specific advertisements or marketing materials either in print or online that can target this expanded audience, get someone who knows what they are doing. A Hispanic marketing company, for example, may have ideas on how to get Spanish-speaking customers to take more notice of your company. Your hired expert will know how to change your existing marketing tactics so that they resonate with an entirely new group of people.
Head to Local Community Events
If you really want to get a specific group of people to take notice of you, start heading out to their local community events. If there is a fun activity you can sponsor or donate to where a large percentage of the patrons will speak the language you are targeting, it's time to open up your checkbook, or better yet, actually head to the event and start meeting and greeting.
If you want to expand your customer base in a bi-lingual city, you can start by hiring a marketing expert who knows how to talk to the customers you are targeting. Contact a local marketing agency that can help you today.