Historically, one of the single-most powerful tools in a legal expert's arsenal has been the business card. Now that professionals are expanding their scope to include websites, blogs, and email addresses, generating and converting leads is mainly done online instead of in person. To build upon your lead conversion efforts for your law firm, ensure that your legal practice has a prominent presence online, but don't forget to add a personal touch.
Following Up On All Points Of Contact
Potential clients don't always reach out during normal business hours. Whether it's a voicemail left at your office over the weekend or a request for a consultation sent via email in the middle of the night, the best way to push for a better lead conversion rate is by getting in contact with all potential leads quickly. This requires you to keep on top of your current caseload, but it also ensures that your legal practice will always stay busy.
Making Your Law Firm Approachable
What do your blog posts currently say about your law firm? While you want your practice to maintain a high level of professionalism, the language used on your website should also be easily understandable by the average lay person. The information provided on your law firm's website should also be detailed and fact based so that it instills trust in all potential clients.
Adding photos can help to improve your lead conversion efforts by helping visitors to put a face to the names of each of your members of staff. Updating your legal blog continuously will also show that your team of legal experts stays up to date on the latest influential cases, rules, and law changes.
Building A Presence Where Other Legal Experts Congregate
Most people who have a legal question are able to find general information on their topics of interest online, and in some cases they can even ask lawyers questions that are pertinent to their lives. You may have noticed an improved lead conversion rate after participating in these same websites that potential clients use to obtain cursory legal information. It can really help your firm to develop a positive reputation that may also lead to more referrals simply by spending a few moments providing basic legal information. For the best results, you should be sure to give each potential client all of your contact information and highlight your areas of legal expertise.