Your online persona can be the most powerful marketing tool as a freelancer. No matter your skill set, learning effective marketing can help bring awareness to your services and attract new clients.
All the World's a Search Engine
Most of the online platforms you use, such as social media, a personal website, or content-creation platforms, typically function like a search engine. For example, if you make YouTube videos, you need to be mindful of your title, the content in your description box, and keywords. Not only does having accurate information help when people search for videos directly on the platform, but these videos also appear in search-engine results.
Try to include related keywords that may not directly reflect the content of your video but may lead to other videos on your channel. An artist painting in acrylics may choose to add the keyword "color theory" for every video. Although this is related to the current video about painting a sunset in acrylics because there is a mixing of colors, their video about color theory may appear as a suggestion, or a new viewer may check their channel for videos about color theory. Similar tactics can be used on social-media platforms or on your website as long as the keywords honestly reflect the type of content viewers can expect from you.
Practicality Is Equally Important
What is practical for building your business may not be the most popular. Practicality can take the form of the social-media platforms or groups you use to help market yourself. It is important to utilize platforms that are heavily trafficked, such as Facebook or Twitter, because proper use of these platforms can increase your exposure. You should also use less popular social-media platforms, such as LinkedIn, or specific groups related to your work because they are equally practical for building your reputation. These platforms lend themselves to network building and creating better professional relationships than do the quick pace of other platforms.
We can see more examples of this in websites where photographers share their work as reference photos for artists. If you are a professional photographer, you may want to select a few pieces to share because this provides you with exposure to other professionals. Artists mention the name of the photographer when they do painting demonstrations in videos or share the finished piece on their website. Not only does this give the photographer credit, but it can make other people curious about the photographer, their other works, and whether they have a website or social-media presence.
Treat Yourself As a Business
All freelancers should view their work as a business and operate in that manner. You should spend time considering the best way to brand yourself online, and this can involve logos, typography, and color schemes. Consistency across various social-media platforms and your website will improve your professionalism and help you take your work seriously.
Create a word-processor document as your master file for everything related to your branding. If you have a specific color scheme, you should include the color number (HEX and RGB) for all the colors you use. Also add the specific fonts you use and a copy of your logo. This will make it easier for you to remember specific elements of your branding across different platforms. If you outsource graphic-design work to other people, they can easily read your master file and ensure your logo or other elements have the right shade of a specific color and the appropriate font.
Developing an online strategy to increase your presence and sell yourself as a professional is not always easy and is not immediately gratifying. With time and effort, you can steadily build an engaged audience for your services as a freelancer.
For more information, consult a company such as Meredith Broadcast Digital Solutions.